Twitter gets a lot of mentions, activity, and comments - just what’s it all about?
First, twitter is the ability to create and then watch a river of snippets about items of interests, conversations, or just the plain weird. It is interesting what you can do in 140 characters; thank goodness for tiny url options.
Second, twitter doesn’t have a business model yet, ie, one that produces revenue. Cathy Taylor ran a contest back in November and the winners were announced at OMMA. And the submission had to be a tweet. Finalists
- Ads will disrupt twhirl et al.; sub. model based on TPM rate. Doesn’t punish occasional users & feeds off tweet addicts who won’t mind paying.
- Charge each company in the CPC model: Each visit to a corporate Twitter site and each corporate tweet should be charged just like a click.
- Twitter should offer a premium version for biz use, similar to Yammer. Create private networks. Charge based on # of users. Def. winner!
- Users must follow any 5 ’sponsored feeds’ of their choice from list. Sponsored feeds compete to add real value so chosen and actually read.
Third, twitter has been used to find jobs, bone marrow transplants, houses, and anything else you can imagine.
Fourth, companies are making money selling via twitter - it is a build the relationship first; then offer something of value. Intense at the moment.
Fifth, the brand that use twitter the best are outlined on Mashable.
Sixth, following and being followed is the name of the game.
Seventh, twitter is good for redirection to new thoughts (blog posts) because it is usually a personal recommendation.
And yes, I tweet - @apowerpoint.
