This morning, our office gathered around the bank of TV’s to watch the Inauguration of the 44th President of the United States, President Barack Obama.  And as millions of Americans watched, the President’s team was hard at work, implementing the White House’s new social media strategy.

At 12:01pm as the President gave his Inaugural Address to the nation, www.whitehouse.gov switched from the old administration to the new and added a few features, one of which was the new White House Blog.  Along with the website, another item to transition from the old administration to the new was the White House’s Twitter account @thewhitehouse.

With accounts on Facebook, Youtube and Twitter, President Obama was the first Presidential Candidate to effectively use social media in his campaign.  He will likely also be recognized as the first President to actively use these platforms during his administration.  He recognizes the value of using these channels to communicate with the public(his audience) as he serves as President of this Nation.