Sometimes having a great product isn’t enough to get people talking.  As we can see from Tourism Queensland, sometimes you just need to give people something to talk about.

So what is everyone talking about?  Only the best job in the world.  Don’t believe me, here is a paragraph from the job description.

“Tourism Queensland is seeking applicants for the best job in the world! The role of Island
Caretaker is a six-month contract, based on luxurious Hamilton Island in the Great Barrier
Reef. It’s a live-in position with flexible working hours and key responsibilities include
exploring the islands of the Great Barrier Reef to discover what the area has to offer.
You’ll be required to report back on your adventures to Tourism Queensland
headquarters in Brisbane (and the rest of the world) via weekly blogs, photo diary, video
updates and ongoing media interviews. On offer is a unique opportunity to help promote
the wondrous Islands of the Great Barrier Reef.”  You can read the full description here.

And did I mention that the job requires 12 hours of work a month and pays approximatley $100k US for the six month contract?

By giving people something to talk about, Tourism Queensland has:

• Received over 35,000 applications
• Generated hundreds of user generated videos on Youtube
• Generated thousands of blog mentions in many different languages
• Received tons of media coverage
• Generated lots of talk on Twitter
• Inspired many Facebook groups

Don’t just hope people will talk about your product.  Give them something to talk about.