Jaffe Juice: If you don’t blog, you can’t work at crayon….

… asked the question do you agree that people have t0 be active players in their space.

I’ve always worked on the vendor/supplier/partner side of the equation - be it syndicated data, market research, software, analysis and now agency.  In my experience clients choose to work with people they 1) trust us and believe can solve their problem and 2) they like.  The first requires demonstrating that we understand their problem clearly and can articulate a path forward.   The second requires a cultural fit.

While skills can be taught and experiences gained (the aptitude part) it is from passion that creative and innovative solutions emerge.  Participation is an indicator of passion.  So if you’re in social media - blog; if you buy local TV - watch; if you create - doodle.

So, yes you should blog.

But sometimes, on rare occasions, a person walks in where we should throw out the rules and say, “gotta find a place for this person”.