The Voice of Demand

Archive for the ‘Marketing’ Category

Studeo

Salt Lake City: Fit and Healthy

January 18th, 2009 - By Anthony

We know we live in a great place.  And it seems like the folks who make lists agree.   Men’s Fitness recently ranked Salt Lake City the fittest city in the country.   Men’s Health ranked us third.  We’ve got a wide variety of options - right outside our office.  Not surprising, the team takes advantage of them.   So, if you’d like to rock climb with our creative director, ski with our partners, fly-fish with our head of strategy, or just enjoy the out doors - let us know.

Here’s our conference room:

Moving Conference Room

Moving Conference Room

Photo: Lietmotiv.

As to what we don’t have - we don’t offer deep sea fishing or big-wave surfing.  You’ll need to find another agency to satisfy those needs.

Studeo

30,000 Fans in 1 day

January 16th, 2009 - By LJ Jones
Captain C.B. Sully Sullenberger

Captain C.B. Sully Sullenberger

Yesterday January 15th 2009, a US Airways jetliner with 150 passengers and 5 crew members plunged into the icy Hudson River.  Due to the heroic actions of Capt. C.B. Sully Sullenberger and crew, all 150 passengers and crew are safe.

What does this have to do with Social Media?  When something happens in the real world it also happens in the so called “virtual world” of the internet and social media.  Today, less than a day after the crash, Capt. C.B. Sully Sullenberger has over 34,000 fans on Facebook.  Scratch that, its up over 36,000 just in the time that I am writing this post.  In fact now I am watching it grow real time, with about 100 joining with every refresh.  This also doesn’t take into account the Flickr images posted, Tweets from Twitter and blog posts about it over the next few days.

The offline world and online world are in fact so connected that one affects the other and vice versa.  They are no longer seperated by the closed off walls of “virtual worlds”.  Social media and new technology have just made it easier for people to communicate about what is going on in their lives, and have made it easier to talk about the real world in real time.

UPDATE:  Two days after this post there are now over 385,000 fans.  I also just learned that the first pictures of this event were posted Twitter by a person on the Ferry that helped rescue the people from the plane.  This means that, before a news crew or anyone else could get word out about the plane, it was likely first reported over social media via twitter, by a person who watched it happen.

Studeo

In a discussion about the marketing of sustainable energy - think wind, waves, and heat - the topic of justification came up.   There was a strong push for facts and figures in whatever tactic was used so that the return on investment could be easily shown.

While this is often a B2B or B2G (gov’t decision) the reasons people buy are the same as with consumer products - they buy because they trust you, believe you will solve their need, and they like you.   These are all emotional triggers.   Once we’ve made the decision, only then will we defend it with logic.

Marketing must satisfy both the emotional and rational aspects of a decision.   Like the human brain both sides must be engaged in execution.  So while energy is bought and sold based on a blended kWh pricing model, the decision to do so most likely had to do with trust and the aspirations created with breezes, surf and geysers.

Studeo

Welcome to Ad Noises

January 15th, 2009 - By admin

This blog is the collective thoughts from the people at Studeo, an agency with a history of helping clients achieve their financial objectives.  We often work towards generating a response from a specific audience.  That means we work very hard to understand what makes the audience tick and what would resonate just with them.   Be it the rejuvenating of a stagnant brand, the adoption of an elementary school curriculum, or lead generation for high-consideration products we will have an opinion.

Enjoy.  And let us know what you think.