Are people actually hardwired to buy guns in times of hardship? Is there some genetic predisposition that makes one person feel the distinct urge to own a gun? Are we talking some survival of the fittest, life-or-death, we need to “bunker down” and protect the fort logic? I hope not.
Since 4thquarter 2008, guns and ammunition sales are through the roof. All major US companies are seeing an increase in sales during this economic downturn. So this year, what plans do you have for your tax refund? 44-Magnum? Or, is the 45 Ruger more your flavor?
Equally alarming, is the increase in sleep-aids, antidepressant medications, fast-foods, diabetes, and bad movies. You like how we slipped in diabetes, huh?
So, as the economy helps a select few, what products are wasting their time advertising? Not one. But there are plenty of brands wasting marketing dollars in places that are far from recession-proof. What marketers must find is an emphasis on their true customers with local media—back to the basics of finding the target audience and earning their respect with sincerity and great deals. No more of this nickel-and-dime attitude! (hint, hint, wink, wink airline industry.) Need a cheap athlete or celebrity for an online campaign that’s recognizable to just the Midwest? Check out Brand Affinity’s platform! Need a localized approach to TV, Print, and Social Media? Turn to companies like Studeo Interactive or Recipe31!
Wal-Mart, an economic barometer in its own right, has the perfect business model during any recession. Beyond the cheap goods, they have a smiling face for a logo; typically become a small town center; have a great pharmacy program and sell guns and ammo to boot!
Great, just what we need—a bunch of Ambien and McDonalds loaded people buying guns and the latest DVD release, Beverly Hills Chihuahua.
