Lumenas Studios is currently producing a movie called The Legend of Santa Claus that is set to be released in November of 2010.  At first one might ask, “Do we need another movie about Santa?”  At least that was the reaction of some of the bloggers who read the latest Press Release announcing the movie.  Going into this we knew that even marketing a movie about a character as loveable and well known as Santa would have its challenges.

Lumenas is a new client of ours and two days ago I had the opportunity to tour their studio in downtown Salt Lake City where they are hard at work.  We will be managing all internet marketing and web development relating to the movie over the next two years.

The Legend of Santa Claus is a full length animated adventure film about the story of Santa’s youth.  There have been many movies about Santa leaving the North Pole to deliver toys to good little girls and boys but never one about what Santa was like as a kid.  So yes, this is a story about Santa but no, it’s not one you have heard before.

And therein lies the challenge in marketing this movie.  Leveraging the icon of the magical man in the red suit and white beard enough to get people interested in the movie, without making them wonder why we need another movie about Santa.

But after touring the studio and seeing the dedicated people hard at work, each working in their field of expertise, I can see why we need another movie about Santa and why this won’t be like anything we have seen before.  The atmosphere is one of creativity and energy and everyone involved, including me, is excited to be working on this project.  I saw people painting, sculpting, animating, drawing, creating, lighting and doing what they do best, make good movies.

Over the next two years we hope to be able to give people a glimpse into the world that we saw two days ago and do our part to tell the story of the young boy who grew up to be the man in the red suit.