The lines between various aspects of journalism continue to blur and create new categories.
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Social media meets the press release. First, no longer are press releases written for the press; they’re written for everyone - clients, consumers, and investors. A good release strategy helps with search. Second, the Internet is consumed differently than print. We do not read, we scan. A 2 page release in 5 paragraphs just doesn’t work any more. Third, words are only one way of communicating. Places to check out for the social media newsroom include.
- NewsCatctus - a service for creating a news room for your website.
- Pitch Engine - a service for stand alone releases as well as archiving and custom solutions.
- Social Media News release - templates, discussion and group
- New Rules of Marketing & PR - David Meerman Scott’s book on changes in the industry.
- Para Journalism is also emerging in a new direction.
- Spot.US - a marketplace where citizens, journalists, and news organizations can come together. Ideas for stories are posted and funded via micro-contributions. Highly California (bay area) centric; but interesting to peruse.
- newsassignment - a crowdsourcing approach to open-source journalism. Several projects looking at the intersection of professionals and journalists.
- Citizen Marketers - Ben McConnell and Jackie Huba’s book on the topic.
Tags: journalism, Social Media