This being mid-January, the Sundance film festival is in town. Last night I saw “500 Days of Summer“, the comedy that is romantic in a different kind of way. The tagline of “Boy meets girl. Boy falls in love. Girl doesn’t.” sums it up pretty well.
Since this is a work of fiction (sort-of), what can we learn from these characters as brands?
First, be true to who you are - don’t try to be something you aren’t. Second, figuring out if we’re right is often trial and error because we’re learning about ourselves as much as the other person. And third, while fate may be serendipitous developing chemistry takes work.
Our objective is to help build a strong relationship between a brand and the consumer. Too often we see “Brand meets consumer, brand falls in love, consumer doesn’t.”
Good film by the way.
